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Event management deals with applying project management methods and strategies in order to organised any kind of events from conferences, meetings, to trade shows and concerts. The event management discipline integrates concepts that form the basis of good planning, logistics and coordination of technical aspects and pays attention to details that give added value to an event.
Event management focuses on the steps and techniques that have to be taken for the successful organisation of an event. The event management discipline offers knowledge on how to build a concept, plan and identify the target audience for the desired event. Professionals in the field have to take into consideration budgeting, developing a theme, making sure all equipment and facilities are according to the desires of the client. Event management programmes offer a mix of business and management knowledge, including education on creativity and design elements.
Event management borrows theories and practical knowledge from similar disciplines such as: innovation management, project management, marketing and public relations.
Subjects included in the events management curricula include: strategic management, innovation for events, advertising and promotion, effective messaging, and event business.
Programmes in event management will equip students with creative thinking and strong leadership skills in order to coordinate teams that come together to accomplish a successful event. They will develop excellent organisational abilities, attention to detail and they will learn how to communicate efficiently and clearly, as they have to maintain a constant feedback between beneficiaries and services contractors.